The $45 trillion residential real estate is the largest asset class in the United States, and for many Americans, buying a home is the single largest investment they will ever make. And for investors, lenders, and real estate professionals, understanding property values is the foundation of every transaction.
But what is the true value of residential properties? Does anyone really know?
And perhaps even more importantly, how is the value of properties trending? Is it going up? Is it going down? Why?
Those are precisely the kinds of questions we’re answering at HouseCanary.
Years ago, when I worked as a strategy consultant, I helped companies in the consumer packaged goods sector optimize the sale of everyday items like clothing, shoes and deodorant. Because we were data-driven, we could be very specific, pinpointing where to ship inventory based on weather forecasts, known buying behaviors, etc.
Then, after the 2008 Financial Crisis, I was called in to help some top U.S. investors make smart decisions about newly-available real estate. I was stunned to discover how difficult it was to apply data-driven tactics to calculate and forecast property values.
The simple truth is, back then, we could predict fashion trends better than we could predict real estate trends. Information about the market for women’s shoes, for instance, was more readily available, more abundant and more accurate (!) than information about the homes for sale in my neighborhood.
I was dumfounded. And essentially, that’s how HouseCanary was born. I realized it was time to move beyond Real Estate Data 1.0—and from the beginning, it was clear that doing so would completely transform how real estate properties are bought and sold.
Think about it. What if real estate property values no longer depended on a “guesstimate,” a realtor’s hunch or “going with your gut?” What if investors could buy and sell with confidence –because the decisions they made were backed by data?
We could predict the demand for sneakers with pinpoint accuracy—but estimating home values was often reduced to a mix of outdated comparables, appraiser opinions, and educated guesses.
This gap in real estate analytics led to the creation of HouseCanary. We knew the industry needed more than just fragmented data—it needed a single source of truth for property valuation and market forecasting. We’ve built the industry's most sophisticated property valuation and forecasting platform to answer precisely these questions—bringing data-driven decision-making to an asset class that has historically relied on gut instinct and outdated methodologies. Today, we’ve moved beyond traditional real estate data to empower investors, lenders, real estate agents, and loan officers with the insights they need to make informed decisions.
HouseCanary provides the most accurate and comprehensive real estate data and analytics available. Our platform enables professionals across the industry to:
By integrating cutting-edge analytics, AI-powered insights, and comprehensive market data, HouseCanary is transforming how real estate professionals assess risk, identify opportunities, and execute transactions with confidence. The data-driven approach that revolutionized industries like CPG is now reshaping real estate—bringing precision, accuracy, and efficiency to the largest asset class in the country.
Whether you’re an investor, lender, real estate agent, or loan officer, HouseCanary provides the tools and insights you need to stay ahead of the market and maximize returns. The era of guessing is over—real estate decisions should be as precise as any other financial investment.
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